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Our story

Florette The Label is a small homegrown Malaysian business. We specialise in printed wrap dresses that are iron-free, wrinkle-free and travel-friendly. We have expanded our designs beyond that to include pieces that are stylish, flattering and comfortable clothes for real women.

Florette The Label was birthed in 2018 after our founder, Ai Phing realised that there is a gap locally for affordable & quality wrap dresses. While the label started off with wrap dresses, she realised that her customers loved it because it's easy to wear, comfortable, easy to maintain and suitable for all body shapes. 

They commonly exclaimed, "I didn't realise that it's so easy to look elegant!". So she thought "Why not expand beyond the wrap dress that still allow women to feel the same way?"

Our design ethos is to ensure that our pieces are in soft and breathable fabrics, which are great for our balmy climate. They are pieces that deserves the space in your wardrobe and hopefully a special place in your hearts too. We take great pride in ensuring that our ladies are always effortlessly stylish, chic and comfortable. 

Today, the label extends beyond wrap dresses and produces capsule collections with unique fabric finds sourced mostly within South East Asia. We also pride ourselves to be a 100% Malaysian produced brand that works with local clothing manufacturers based in Kuala Lumpur, Malaysia.

Our promises

I don't want to waste time washing my clothes everyday

To cut the hassle of going to the dry cleaner, all Florette The Label pieces are fully machine-washable at home

I want to be comfortable

Working long hours, stiff clothing can feel uncomfortable. Our signature jersey fabric is stretchable allowing you to perform 100% with supreme comfort.

I don't want to waste time coordinating my outfits in the morning

All our pieces are designed in mind to help you achieve instant elegance & to be timelessly chic rather than relying on fleeting trends

Our vision

Our vision is to empower women to achieve instant elegance while dressing up every morning. We believe that woman deserve to present the best version of themselves everyday in their life, no matter how busy they are. We design every piece with love and purpose, helping women to put their best foot forward in clothing that presents the best version of themselves.