OUR STORY

THE UNIVERSALLY FLATTERING WRAP DRESS FOR ALL WOMEN 

WE BELIEVE IN A DRESS THAT CELEBRATES ALL TYPES OF BODY TYPES, SHAPES & SIZES

Florette The Label was birthed by Ai Phing, who inherently believes that the wrap dress is the universally flattering dress for all women. Frustrated with the lack of form fitting dresses available  in Malaysia, she goes over 15 dress prototypes to create the wrap dress that fits Asian women's silhouette like a glove.

 

  

“My aspiration is for more Malaysian woman to embrace the wrap outfit trend. The design was created 40 years ago and is still worn by some of the most iconic women in the world for a reason. It’s stylish, versatile, classy, hides bulges, and has a million other reasons to love." says Ai Phing. 

  As a Malaysian company, it is important that we do what we can to create a healthier economy for our business to thrive in. By manufacturing all apparels here, we work closer with our suppliers to ensure that proper production qualities are being followed and also reduces carbon footprint that is associated with shipping.

OUR PROMISES
                  

Real women are fat. And thin. And both, and neither and otherwise. ~ Hanne Blank

 To wish you were someone else is to waste the person you are. ~ Sven Goran Eriksson